We design evaluations to further our clients’ understanding of people, experiences, and meaningful change.
Fully insured and proudly WBE® certified, our work is grounded in equity, respect, and continuous learning. We combine expertise in evaluation, performance management, and research design with strengths in facilitation and storytelling. Using mixed methods, lived experience, and systems thinking, we deliver actionable, people-centered insights that drive meaningful impact.
Our Approach
We ground every project in person-centered evaluation, beginning with deep listening to understand experiences and co-creating definitions of success with stakeholders, using methods that are inclusive, practical, and meaningful.
We share findings in clear, engaging ways and focus on building lasting capacity, leaving organizations stronger, more confident, and better equipped to learn, adapt, and grow well beyond the duration of our work together.
Kristin
Kathiravelu
Founder
Kristin Kathiravelu, founder and principal consultant at Birchwood Consultant, is a skilled facilitator, Credentialed Evaluator, and experienced project strategist. She combines deep domain knowledge and a knack for translating complex challenges into usable plans. Kristin guides each project with hands-on involvement, ensuring alignment, quality, and client responsiveness.
our team
Around Kristin is a core team of analysts and consultants, supplemented by a network of associate advisors with expertise across healthcare, government, Indigenous relations, and social services. Together, we assemble the right team for each engagement, bringing diverse perspectives and strong capability to our clients.
What makes us different comes down to how we work. We put people first, keeping the human stories behind data at the center. Equity and inclusion guide every stage of our work. Our methods balance rigor with relevance, adapting to context and feedback. Most importantly, we collaborate as co-learners with clients, partners, and communities.
We maintain supply arrangements with the Government of Canada as well as selected provincial and territorial governments. Our experience spans transformational initiatives, cross-sector collaborations, public policy, evaluation, equity, and community-based programming. Across all of our work, we uphold the highest standards of ethics, confidentiality, and cultural humility, with equity as a guiding principle.